post-painterly abstraction/ pop-art ( 11 )

Post-Painterly Abstraction

Post-Painterly Abstraction. A term coined by the critic Clement Greenberg to characterize a broad trend in American painting, beginning in the 1950s, in which abstract painters reacted in various ways against the gestural ‘painterly’ qualities of Abstract Expressionism. Greenberg used the term as the title of an exhibition he organized at the Los Angeles County Museum of Art in 1964. He took the word ‘painterly’ (in German ‘malerisch') from the great Swiss art historian Heinrich Wölfflin (1864–1945), who had discussed it in his book Kunstgeschichtliche Grundbegriffe (1915), translated asPrinciples of Art History (1932). By it he understood ‘the blurred, broken, loose definition of colour and contour'; Post-Painterly Abstractionists, in contrast, moved towards ‘physical openness of design, or toward linear clarity, or toward both'. The characterization was never a very exact one, but essentially it described a rejection of expressive brushwork in favour of broad areas of unmodulated colour. The term thus embraces more precisely defined types of abstract art including Colour Field Painting and Hard-Edge Painting. Among the leading figures of the trend are Helen Frankenthaler, Al Held, Ellsworth Kelly, Morris Louis, Kenneth Noland, Jules Olitski, and Frank Stella. 
                                                
An alternative term that was used for a while but did not catch on in the same way is New Abstraction. It comes from the title of an exhibition at the Jewish Museum, New York, in 1963. Several of the artists who featured in Greenberg's exhibition had earlier appeared in this one.       






         Pop Art                       

Pop art is an art movement that emerged in the mid 1950s in Britain and in the late 1950s in the United States.^[1] Pop art presented a challenge to traditions of fine art by including imagery from popular culture such as advertising, news, etc. In Pop art, material is sometimes visually removed from its known context, isolated, and/or combined with unrelated material.^[1][2]The concept of pop art refers not as much to the art itself as to the attitudes that led to it.^[2]

Pop art employs aspects of mass culture, such as advertising, comic books and mundane cultural objects. It is widely interpreted as a reaction to the then-dominant ideas of abstract expressionism, as well as an expansion upon them.^[3] And due to its utilization of found objects and images it is similar to Dada. Pop art is aimed to employ images of popular as opposed to elitist culture in art, emphasizing the banal or kitschy elements of any given culture, most often through the use ofirony.^[2] It is also associated with the artists' use of mechanical means of reproduction or rendering techniques.

Much of pop art is considered incongruent, as the conceptual practices that are often used make it difficult for some to readily comprehend. Pop art and minimalism are considered to be art movements that precede postmodern art, or are some of the earliest examples of Postmodern Art themselves.^[4]

Pop art often takes as its imagery that which is currently in use in advertising.^[5] Product labeling and logos figure prominently in the imagery chosen by pop artists, like in the Campbell's Soup Cans labels, by Andy Warhol. Even the labeling on the shipping carton containing retail items has been used as subject matter in pop art, for example in Warhol's Campbell's Tomato Juice Box 1964, (pictured below), or his Brillo Soap Box sculptures.